Marketing Forecast: In the Cloud

The Marketing Cloud

We've got data. What is it telling you? How do you manage it effectively?

5 Marketing essentials: 

1. Listen. 
2. Create content. 
3. Connect. 
4. Amplify content. 
5. Streamline - Workflow & automation. 
6. Measure.

Social Listening

Don't wait to talk. Listen.

Social Connections = Connections 2x more likely to buy from you.

Understand those in the Conversation - what are they telling you?

Conversation Clouds filtered by the insights you determine. A marketer's dream.

 

GENERALLY Speaking

Gen. Colin Powell and GE's Jeff Immelt Talk About Leadership

Human beings are the most important part of the organization. 

Service economy is where we should be, to own our supply channels, be closer to our customers. 

The Future.

Young people are digitally connected.  But you still have to inspire them, give them a sense of purpose, show them that you respect them and trust them so that machines don’t get into the way of human interaction.  

We need to start educating our kids for the jobs of tomorrow.

As leaders, we should inspire. 

We must give our teams something to value, to believe. 

If we share those common bonds, you get trust.

This creates character. This creates high performing teams.