First of all the scope is incredible - tens of thousands of attendees learning about how to improve sales, technology and marketing efforts. Within the first two hours I was at sessions, I heard folks speaking Portuguese, French, German and Chinese.
A few lessons learned from a marketing focus -
SOCIAL MEDIA PRIORITIES in an organization requires:
- Periodic audits
- Coordination and alignment
- Engagement & creating gravity (how we draw people to us)
- Responsiveness
- Sharing of content
- Measurement
- Scenario models
- Company goals drive our social media goals
- Technology is the enabler; people are the solution
THE SCIENCE OF INBOUND MARKETING with Dan Zarella. Dan has holds the record for the largest webinar ever.
This session offered a look into the various channels of social media and what to consider in order to generate and keep awareness. The analysis presented went as detailed as when to tweet, what terms offered better response and looking at length of posts in correlation to shares/re-tweets. A good perspective on nuances to engage a customer.
LEADING INBOUND MARKETERS TO FUEL GROWTH
Practical best practices from organizations using salesforce.com. What apps are they using to streamline their processes so a one-man marketing operation can accomplish distribution, tracking and more.
DASHBOARD FOR DUMMIES
My first foray into seeing how to create a salesforce.com dashboard.
MUST. LEARN. MORE.
Lots to absorb my first day. Good thing the facilities know their audience.
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